What is Bricofleur?

Bricofleur is an independent music label in Atlanta, GA featuring Kenny Mason, Daniel Novello, Sakura and Sean Fontaine. The name comes from a combination of two french words, bricoleur, one who creates using whatever materials, and fleur, flower. Our team, under the lead of Salt Creative House director, Jordan Li, worked with Brico to capture moments at their debut show to create a short two video campaign bringing awareness to their brand. During the edit, we decided to go with a 4:3 aspect ratio, added vintage gold text and applied a low & high pass filter to the interview audio. The reason being to help accentuate the DIY and independent aspects of the brand. “Long live the rose that grew… from concrete".”