Created in partnership with EI Models; a visually compelling fashion show video series with a model focus and fashion oriented direction.
About the productions.
EI High School
This video highlights EI Models with a focus on settling the viewer into a student’s world. In collaboration with stylists, Diana Jean Alaras and Carlos Alaras, the styles were approached with a Fall themed aesthetic cohesion which consisted of turtle necks, beanies, flannels, and a variety of other cool seasoned apparel. It was important to capture each individuals close ups highlighting individual identity and their unique sense of style. The high school campaign video aims to attract potential EI Model candidates to pursue their developing interest in modeling and fashion. EI High School was created as part of the fashion show campaign collaboration with EI Modeling Agency.
EI Summertime Fashion
Summertime Fashion is a visually compelling piece meant to capture the essence of a naturally lit outdoor runway. With the accompanying Summer themed props and attire styled by Diana Jean Alaras and Carlos Alaras, the setting takes place at Atlanta’s iconic Piedmont Park which attracts outdoors enthusiasts and a wide variety of people from the Greater Atlanta area who seek a breathe of fresh air and a leisurely stroll through the park. This setting acts as the perfect atmosphere for a Summer themed fashion show portraying Elbert Ivory’s array of professional models within the direction of an attendee-less fashion show.
EI Alexander Wang Inspired
An Alexander Wang Inspired fashion show sparked our imagination and creative direction to consist of an urban-esque and modern feel. Styled by Diana Alaras from Elbert Ivory Modeling Agency, the outfits had two prominent identities which is a juxtaposition of the separation and cohesion of an urban street style and a modern contemporary style. The Salt Creative House team focused on delivering a fast fashion show style commercial that incorporated a bold and confident execution while highlighting a touch of casualness from the EI Models. The setting took place in an alleyway in the heart of Downtown Atlanta. The alleyway was specifically chosen because of it’s aesthetic appearance as well as the two parallel sidewalks appealing to exactly the urban-esque and modern feels of the clothing.